darlene feliciano , a manager at a honolulu walmart , was out on the makapuu ` tom-tom ' trail overlooking sea life park along kalanianaole highway with a male friend .
firefighters received a distress call at around 12.45 pm friday .
about 40 minutes later , first responders discovered feliciano unresponsive about 500 feet below a hole in the trail known locally as the puka - a popular spot among photographers .